Consulting & Advisory
Get into the nuts and bolts of the business.
Identify opportunities, solve problems, and improve performance across pricing, inventory, purchasing, operations, analytics, and ERP utilization.
Explore Consulting →Dr. Colin Dees helps wholesale distributors improve profitability, pricing, inventory, operations, and leadership—combining more than 20 years of real-world distribution experience with consulting, research, and university teaching.

Colin Dees didn't enter wholesale distribution as a consultant. He built his career inside the industry—and continued building from there.
From HVAC technician and frontline distribution roles through branch operations and executive leadership, Colin has managed the same challenges distributors face every day.
Today, he combines that experience with advanced research, university teaching, and hands-on consulting to help distributors across the country improve profitability and performance.
Meet Colin →Identify opportunities, solve problems, and improve performance across pricing, inventory, purchasing, operations, analytics, and ERP utilization.
Explore Consulting →Keynotes, workshops, association programs, and customized training created specifically for wholesale distribution professionals.
Explore Speaking →Help current and emerging leaders connect sales, pricing, inventory, operations, finance, analytics, and people to profitable growth.
About Colin →Disciplined pricing strategies that protect gross margin and support customer growth.
Improve availability, working capital, forecasting, replenishment, and purchasing discipline.
Turn distributor data into actionable information and focus attention where it matters.
Bridge the gap between business strategy and the systems distributors rely on every day.
Strengthen processes, productivity, accountability, and execution.
Connect decisions across the organization to customers, cash flow, and profitability.
“Improved our margin by more than 2%.”
“Improved our gross margins and inventory turns.”
“His Eclipse expertise coupled with his executive experience makes him unique and immensely helpful.”

That journey gives Colin an unusually broad perspective—from decisions made at the counter and inside the warehouse to strategic decisions made in the executive office.
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Whether speaking to branch managers, sales professionals, emerging leaders, executives, or an industry association, Colin's goal is simple: give people ideas they can actually use.
Explore Speaking & TrainingA SIMPLE BELIEF
Great distributors need both. Leaders who develop people, serve customers, and build strong teams—and the operational and financial discipline to understand pricing, inventory, working capital, productivity, and profitability.
Whether you're trying to improve profitability, strengthen inventory performance, develop your leadership team, or bring practical distribution education to your organization, I'd enjoy learning more about it.
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